Remastered: The Series - Civitas Agency

Challenge

As the world of destination marketing becomes more competitive, media strategies must evolve, and our home state of Tennessee is always determined to lead the charge. Our challenge from the TN Department of Economic and Community Development was simple: Reach their core audience on channels where no EDO had been before and leverage iconic brands and influencers to communicate the state’s unmatched business climate.

Execution

Tennessee's brand is defined by the products that are made in their state and the people that craft them. Enter Remastered a six-episode content series featuring iconic Tennessee brands including Jack Daniel Distillery, Barrett Firearms, Saint Blues Guitar, Prophetik, United Record Pressing, and Lodge Cast Iron.

By securing distribution on national cable TV and eventually Amazon Video, Remastered highlighted the global significance of TN’s culture and craft through the eyes of key influencers including John Rich of country music duo Big & Rich; Laura Daily, chief merchant for Cracker Barrel; Ketch Secor of Old Crow Medicine Show; and Hunter Lewis, editor in chief of Food & Wine magazine.

results

Let’s just say our industry counterparts are still trying to top its innovation and impact.

$2.7 Million

Earned Media Circulation

$1.6 MILLION

Earned Media Value

2 MILLION+ VIEWS

On Social Media

600,000+

Cable TV Households

85,000+ IMPRESSIONS

From Social Media Influencers

10,000 minutes

Streamed on Amazon Video in the US, UK, Germany, & Japan

2019 EMMY AWARD

Best Regional Arts Documentary

2019 EMMY AWARD

Best Regional Culture Documentary

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