Civitas means "collective body of citizens” and a belief that communities are built on the exchange of information within a collective group of people. This is the essence of our agency. We drive authentic connections between brands and people—the kind of connections that inspire widespread adoption and action in an ever - changing media environment.
capabilites
Built to Connect & Influence
In today’s fragmented media landscape, successful brands must connect whenever and wherever their audience consumes content. At Civitas, we create audience connections with a set of core capabilities rooted in marketing, communications and public affairs.
Marketing
Digital Marketing & Advertising Strategy Branding & Graphic Design Website Design & Development Social Media Management & Marketing Paid Media Planning & Placement Economic Development & Destination Marketing Video Production, Animation & Photography Analytics & Data Reporting
Strategic Communications
Public Relations Owned, Paid & Earned Media Strategy Qualitative & Quantitative Market Research Message Development, Positioning & Testing Crisis Communications & Reputation Management Live Events & Streaming
Public Affairs
State Government Relationship Building Community Relations Issue Advocacy Campaign & Coalition Management Economic Development Studies Strategic Community Planning
Justin Lane founded the Civitas Agency after more than 15 years of experience in government communications and digital media — most recently serving as Tennessee Governor Bill Lee’s deputy communications director. His leadership has driven award-winning public affairs and marketing campaigns for global brands and government agencies alike—garnering national recognition including multiple Telly and Emmy awards.
A seasoned Government Relations expert Alex Armas has recently joined Civitas Agency to spearhead the firm's Government Relations division. With an impressive decade-long career lobbying the Tennessee General Assembly and executive branch, Alex brings a wealth of expertise and a notable track record to his new role. Alex received his Bachelor's degree in Political Science from the University of Tennessee and is currently working on his Master’s in Leadership and Public Service from Lipscomb University.
Justin Lane founded the Civitas Agency after more than 15 years of experience in government communication and digital media. His leadership has driven award-winning public affairs and marketing strategies for global brands and government agencies alike—garnering national recognition including multiple Telly and Emmy awards. Lane recently served as Tennessee Governor Bill Lee’s deputy communications director, where he led digital communications for the governor and statewide public messaging strategies during the COVID-19 pandemic. Additionally, Lane served as a communications advisor for economic development, public health and workforce development initiatives. Lane previously served as Marketing Director at the Tennessee Department of Economic & Community Development under former commissioners U.S. Senator Bill Hagerty and University of Tennessee President Randy Boyd. In this role, Lane led domestic and international marketing in 11 countries and developed recruitment strategies that helped bring a record corporate investment to Tennessee. Serving in the role for eight years, Lane became a major force within the economic development industry, producing some of the most innovative and awarded EDO marketing campaigns in the country. Lane’s experience also includes leadership roles in public affairs and advertising in Washington DC and Nashville. His other notable clients include Under Armour, Jack Daniel’s, Barrett Firearms, Kimber Firearms, U.S. Marines, U.S Department of Defense and the TN Film Commission. Justin lives on a farm in Nashville with his wife Megan and their kids. He is a member of St. James the Less Episcopal Church and a recent advisory board member for NextSteps at Vanderbilt University—a postsecondary education program for individuals with intellectual and developmental disabilities.
